The Master Electrician teams is based in Wellington with regional managers present across the country

Alex Vranyac-Wheeler

Chief Executive Officer

With a proven track record in organisational strategy and fostering sustainable growth, Alex’s leadership experience fosters unity and collaboration within the electrical industry. Her strategic approach focuses on delivering innovation and excellence to advance members and the industry.  

Alex is no stranger to the electrical industry having worked for over 10 years within Skills Group, Alex’s public sector experience will benefit the industry to ensure the new Government understands the contribution the sector makes to the wider construction industry as well as communicating and advocating the industry’s position to influence key policy decisions in the future.

Julian Gilbert

Technical Services Manager

Julian brings extensive expertise and support to members with over 10 years’ experience in the electrical sector. Coming from a varied and strong background across domestic, commercial and industrial sectors, Julian has worked on military projects, testing and commissioning of large-scale projects in New Zealand and in the UK.

Julian offers valuable guidance on technical matters, ensuring members receive prompt and accurate assistance. His knowledge, commitment to continuous learning, and customer-centric approach make him a valuable resource for members.

Daniel Jone

Marketing & Communications Manager

A passionate marketer Daniel is an experienced marketing and communications professional and has brought to life many innovative campaigns and results driven marketing & communications strategies.

Daniels focus is to develop and execute successful and innovative marketing, communication and engagement activity that will drive brand awareness, grow membership and business for members.

Aoife Lakeman

Event Manager

As Master Electricians Event Manager, Aoife ensures that the events organised by Master Electricians not only meet but exceed the expectations of members and the industry.  Aoife was formerly Master Electricians Membership Manager, and brings over 15 years’ experience in administrative and customer care roles. This extensive background and excellent customer service skills go hand-in-hand to deliver exceptional events for members and the broader industry.

Aoife is committed to supporting members and the industry through fit-for-purpose events which foster industry growth and success.

Kate Mead

Accounts Administrator

Kate is an accomplished accounts administrator who serves a key role at Master Electricians With a strong attention to detail and extensive knowledge of financial processes, Kate plays a crucial role in maintaining the smooth financial operations of the association. Her responsibilities include managing accounts payable and receivable, processing invoices and membership subscriptions, and ensuring accurate and up-to-date financial records.

Nigel Picard

Membership Lead
Northern Regional Manager

Nigel is an experienced Electrical Inspector with a career spanning over 30 years in the industry. He began his journey as an apprentice at Clark Brothers Electrical Services in Whakatane in 1987 and later became self-employed for a number of years. Throughout his career, Nigel has worked on a variety of projects, primarily focusing on residential and commercial electrical work, with occasional forays into the industrial sector.

Nigel finds great satisfaction in problem-solving and assisting members, whether it involves technical challenges or business related solutions. Nigel actively facilitates connections and foster collaboration among members in the Auckland region. Nigel also serves as a representative for individual members, ensuring their voices are heard at both local and national levels. His primary focus is to address their needs, provide effective representation, and support the growth and development of the electrical industry.

email: nigel@masterelectricians.org.nz
tel: 021 915 440

Bryce McClure

Central Regional Manager

Bryce is dedicated to supporting electrical contractors in enhancing their job performance and efficiency by maximising the benefits of their membership. He embarked on his career in the Electrical Industry at the Electrical Co-operative Society of New Zealand (Electrico). Over the course of 30 years, Bryce gained extensive experience within the electrical wholesaler network, progressing through various roles. Eventually, he became responsible for New Business Development for the Wellington Region at Advance Electrical Wholesalers.

Bryce’s primary focus is on educating existing members about the range of member benefits offered by Master Electricians, empowering them to run their businesses more efficiently. He also actively reaches out to and assists new members in accessing and realising the same advantages that Master Electricians has to offer.

email: bryce@masterelectricians.org.nz
tel: 021 912 392